Prepare the video page

Use a clear title, readable thumbnail, useful description and a visible Smart Link. Add credits and rights information where appropriate.

Combine long and short formats

The full video gives viewers the complete experience. Shorts can introduce the strongest moment and guide interested viewers toward the release.

Promote viewer quality, not only views

  • Watch time and retention.
  • Comments and shares.
  • Channel visits and subscribers.
  • Clicks to the release or artist website.
Keep the campaign active

Publish follow-up clips, stories, alternate versions or milestones after the initial upload.