Build content around several angles

One release can support many posts: the story, lyrics, production, artwork, artist reaction, audience response and live performance.

Adapt instead of copying

  • Use vertical video for Reels, TikTok and Shorts.
  • Use a professional context on LinkedIn.
  • Keep Threads and short-form captions conversational.
  • Use Facebook for community discussion and longer explanations.

Make the first seconds count

Begin with movement, a clear statement or the strongest musical moment. Avoid long logos or silent intros in short-form content.

Human communication builds trust

Reply to comments, thank supporters and speak as a person rather than publishing only promotional slogans.