Use one consistent URL

Place the same Smart Link in social bios, posts, newsletters, press materials and direct messages. This reduces confusion and lets listeners choose their preferred service.

Match the message to the audience

  • Existing fans: invite them to listen, save and share.
  • New listeners: lead with the song’s mood, story or strongest hook.
  • Industry contacts: add concise context and avoid mass messaging.

Use the QR code offline

The Smart Link QR code can be used on posters, cards, merchandise inserts and event materials. Always test the code before printing.

Do not constantly replace the URL

Changing campaign links makes older posts less useful and fragments your traffic.