Research before contacting

Confirm that the publication or programme covers your genre and accepts submissions. Follow stated submission requirements.

What to include

  • A short personal introduction.
  • The release story in a few sentences.
  • A private or public listening link.
  • Release date, artwork and artist image.
  • Contact information and relevant links.

Keep the email easy to scan

Avoid oversized attachments and long biographies in the opening message. Link to a press page or electronic press kit when more detail is available.

Follow up once

A polite follow-up can be useful. Repeated messages or pressure usually damage the relationship.