What a pre-save does

A pre-save lets a listener express interest before release day. Depending on the service, the release may be added to the listener’s library automatically when it becomes available.

When pre-save is useful

Pre-save campaigns work best when you already have an audience, a clear release story or regular communication with fans.

How to promote it

  • Explain what the listener receives and when.
  • Use one direct call to action.
  • Share short previews rather than only the cover image.
  • Remind interested followers near release day.
Keep expectations realistic

Pre-saves are one campaign signal, not a guarantee of playlist placement or long-term streaming performance.