Choose a campaign window

For most releases, plan at least two to four weeks of activity. More time is useful when you need press outreach, playlist pitching or video production.

Before release

  • Confirm the release date and delivery status.
  • Prepare vertical video, square artwork and short captions.
  • Create or review the Smart Link.
  • Write a short artist story and release description.
  • Schedule announcements and reminders.

Release week

Publish the strongest content first, update profile links and personally engage with early listeners. Avoid posting the exact same message everywhere without adapting it to the platform.

After release

Continue with reviews, behind-the-scenes content, lyric excerpts, live versions, milestones and audience reactions.

Do not depend on one post

Most followers will not see every update. Repetition is normal when the angle and creative are varied.