Choose one campaign goal

Decide whether the campaign should generate awareness, video views, profile activity or clicks to a Smart Link. Do not judge every campaign by the same metric.

Start with a clear creative

Use a short video or strong image with minimal on-screen text. The description can carry the details while the creative earns attention.

Test before scaling

  • Begin with a controlled budget.
  • Compare creatives or audiences one variable at a time.
  • Allow enough time for delivery to stabilise.
  • Stop advertisements that attract irrelevant activity.
Advertising does not replace trust

Ads can introduce EGMW or a release, but the landing page, offer and communication must persuade the visitor.