Promotion starts before release day

A strong campaign gives listeners several opportunities to discover the same release. Begin early, repeat the core message and make every post lead to a clear next step.

The EGMW campaign framework

  1. Prepare: complete the release, artwork, biography and promotional assets.
  2. Position: define the story, audience and strongest reason to listen.
  3. Publish: coordinate your smart link, social posts, video and media outreach.
  4. Measure: review clicks, saves, shares, comments and genuine listener response.
  5. Continue: keep promoting after release day instead of ending the campaign immediately.
One destination works best

Use your EGMW Smart Link as the central destination so listeners can choose their preferred platform.

Focus on real audience signals

Shares, saves, comments, profile visits and repeat listeners usually tell you more than a large number of passive impressions.