How early should I start promoting a release?

Begin preparing several weeks before release day. The exact timeline depends on whether you need press, playlist pitching, video production or advertising.

Should I promote only on release day?

No. Use pre-release, release-week and post-release content. Most campaigns need repeated exposure.

Do I need paid advertising?

Not always. Paid advertising can accelerate reach, but strong positioning, content and communication remain essential.

Can I buy guaranteed playlist placement or streams?

Do not use services that promise artificial streams or guaranteed outcomes. They may violate platform policies and place your release at risk.

Use the EGMW Smart Link as the main destination whenever you want listeners to choose between multiple services.

What should I measure?

Track relevant actions such as link clicks, saves, shares, comments, watch time, profile visits and repeat engagement.